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Peak Performance

Peak Performance was founded in Åre, Sweden, by two passionate skiers who quit
their day jobs to pursue their dream of making the ski gear they couldn’t find
anywhere else.

Ever since the start, in 1986, performance, quality and sleek design have been
fundamental to everything we do and we still develop our active and ski wear in
collaboration with professional athletes.

Today, our offering has evolved to serve every aspect of the modern life. Clothing
created for everyday use in the urban environment. Combining our know-how of
functionality and seamlessly fusing it with modern design.

In the end, we strive to create freedom. Being able to make the most out of every
opportunity, knowing that we’re always prepared for anything. From slopes to streets,
from bike to bar, from work to work out — this is Peak Performance.